What Type Of Copywriter Do You Want To Be?


copywriter type

If you are thinking about starting your career in ‘Copywriting’, it is important to understand that there are a number of different types. Just like any career, positions with different responsibilities, skill sets and expectations are divided into more detailed and specialized areas of expertise.

For example, if a fresh graduate comes out college saying ‘I want to be a writer’, then they will most likely be asked ‘What kind of writer?’

Do you want to be a…

  • Novelist?
  • Columnist?
  • Academic Writer?
  • Business Writer?
  • Screen Writer?
  • Journalist?
  • Speech Writer?
  • Ghost Writer?

How about a young athlete that wants to become a baseball player in the future. Someone will definitely ask them ‘What position do you play?’

Are you…

  • A Pitcher?
  • A Catcher?
  • First base infield?
  • Second Base?
  • Shortstop?
  • Right outfield?

And so on…

To get your career in copywriting in to gear, just like the above examples you will need to choose an area of expertise that will best suit your skills, your vision and what you really want to do.

Job types or projects may overlap and at some point you may want to branch out into another type with experience. But first building your foundation and gaining confidence is essential.

Think about this…

A baseball team wouldn’t put an outfield player in the game as a pitcher would they?

It is the same for ‘Copywriting’. Companies looking for a copywriter will know exactly what they want and you should know exactly what you can give.

Starting your copywriting career, with the job title ‘copywriter’ is too vague. Of course if you are just taking your first steps into the copywriting industry, it is hard to tell which type would suit you the best or which type you want to aim for.

So here are some lists of ‘Copywriter Types’ so you can get a better understanding of what to expect and what goals you should put up.

  1. The types of copywriter and copywriting by ABC Copywriting

This article goes over the following types:

  • Freelance Copywriter
  • Agency Copywriter
  • In-house Copywriter
  • Advertising Copywriting
  • Long-copy Work
  • Copywriting for Publishers
  • Website Copywriting
  • SEO Copywriting
  • Online Article Copywriting

2. The seven types of B2B copywriter: which one is best for you? by Radix Communications

This article goes over the following types:

  • The Creative Copywriter
  • The Digital Copywriter
  • The Marketing Copywriter
  • The Explainer Copywriter
  • The SEO Copywriter
  • The Brand Journalist
  • The Technical Writer

3. What Kind of Copywriter Are You? By Copywriter Collective

This article goes over the following types:

  • Business to Consumer Copywriter (B2C)
  • Business to Business Copywriter (B2B)
  • Technical Copywriter
  • SEO Copywriter
  • Content Copywriter
  • Online Copywriter

Lastly, I am sure everyone is interested in the potential salary that you can get as a copywriter. Below is Kopywriting Kourse’s data list up of Agency, Corporate and Freelance Copywriter’s salary range. Of course the overall amount will differ depending on each situation but it may be good for future reference.

Copywriter Salary Range: Entry Level to Successful Freelancer by Kopywriting Kourse

Note: At the bottom of the post there is a comments area with self-reported salary data from copywriters you might find interesting!