How do you go about impressing your audience? How do you come up with content that is irresistible to your viewers? Is there a sure shot way to achieve it? I think there is but you have to read on to find out.
1. Be Unavoidable
Great content is something that beckons your reader to your each headline, paragraph, and footnote. You need to learn the art of delivering content that directly connects with your audience on a level that they find it irresistible. As a digital marketer you are the one that is going to keep your readers entertained in your every blog and article. This ensures that they wait for your next post eagerly and hungrily. You need to offer your audience with simple, yet practically applicable information that functions as a means to an end for them. Majority of people online share content only because they believe it will be helpful to their family members and friends. As long as your content is delightful and useful at the same time, you are going to find fans and followers everywhere. To ensure that you need to add an element of humor and also boost your domain authority by referencing from sites that are credible.
2. Mobile-Friendly Copy
There are so many studies that suggest the shifting trend from personal computers to mobile apps and portable search engines. Today, all the search giants are opting for mobile friendly apps to give their readers what they want. Your content has to be optimized in order to provide them with a better experience across mobile devices. Concise writing is the key to your success but it is actually a lot of hard work. That does not mean that you should write shorter content, instead getting rid of words, phrases, and sentences that you don’t need. You need to tighten up your paragraphs, and eliminate all the unnecessary clutter of words. This gives your content a fresh appeal and precise form.
Read more about: Writing content that readers love
3. Your Customers Matter
Your customers are more than just views and logins; rather they are the most important aspect of your whole marketing function. The perfect way to know and understand your customers is through their comments, reviews and complaints. They let you in on the most useful insights that let you peak inside your customer’s heads. Make it an inseparable part of your copywriting to research and find out what all your customers seek in terms of products and services so as to get their psychology in your head and come up with content that is most valuable to them.
4. Competitors Galore
Yes, indeed there are many competitors around you and you need to initiate a comparative analysis to evaluate the strongest indicator of the threats that each of them poses. Pay attention to what your competitors are posting on their blogs and articles and find out what all they publish being a part of the same industry as you. Their SEO practices and marketing strategy would give you ample inspiration and guidance. Incorporate some pearls of their wisdom into your policies and you will hit that right note with your audience.
Read more about: Tactics to write quality content
5. Choose The Right Keywords
It is very, very important to know which keywords you should target. This is vital to reach the top ranking spot. Most often, long-tail keywords are much less likely to be targeted by your biggest competitors. These keywords consist of three or four words or phrases which are very specific to your niche. This is just one of the practices that lead to effective keyword selection and therefore matter a lot while creating content that ensures huge traffic and love from your audience.
Read more about: Content Google Loves