Finding clients is one of the hardest parts of being a copywriter, hands down.
You might have the best skills in the world but, if you can’t get any clients under your belt, you don’t have a business.
You’ve probably read hundreds of articles telling you how you can find clients – you know, people who are actually willing to pay you for your words – but often they’re too vague or don’t give you any actionable steps.
So today, I’m going to share four simple ways you can find copywriting clients on LinkedIn.
Let’s talk about LinkedIn
For a lot of people, LinkedIn was a one hit wonder back in the late 2000s. It offered people the chance to connect with old school friends and see what they’d made of themselves.
But LinkedIn is so much more powerful than that. There are 467 million people on the platform, many of whom are decision makers in their companies, which makes it great for building one-on-one connections with professionals who are willing to pay for copy.
Once you know how to leverage the platform in your favor, it will easily become one of the best places you can consistently find work.
So how can you do that? Let’s get stuck in
1. LinkedIn Job Search
The easiest way to find copywriting clients on LinkedIn is to use their in-built job search.
This search function has powerful filters, meaning you can really niche down the kinds of gigs you’re looking for. Fashion copywriter? No problem.
Simply enter your niche or the industry you write copy for into the search bar and hit enter. You can then hone your search down by locality, types of business, and pay, amongst other filter options.
2. LinkedIn Groups
LinkedIn Groups are kind of like the professional version of Facebook Groups – as in, they have tonnes of potential if you know how to use them right.
There are two ways you can work this feature to your advantage.
- Groups in your niche
Firstly, you can join groups that focus around your niche. So, if you specialize in writing copy for fashion brands, you can join LinkedIn Groups full of fashion editors or company owners.
When in there, you can see what kinds of issues these people face when it comes to writing copy, and put yourself on their radar as the go-to person for copy in your niche.
- Groups of other copywriters or creatives
Secondly, you can join groups filled with fellow copywriters or creatives.
Why would I want to have tea with the competition? You might ask, and the answer is simple.
Other copywriters might find themselves overflowing with work and a need to outsource, or they might have an enquiry from a potential client that isn’t a good fit for them.
When this happens, they’re actively looking for other copywriters to hand over their work too. If you start networking in these groups, you’ll soon find yourself with a group of copywriters who refer to you and who you can refer to, as well.
Alternatively, you can join groups with fellow creatives. Other freelancers, like designers, might be on the hunt for copywriters who can collaborate on larger projects with them, or fellow creatives might simply be looking for someone to spruce up their website for them.
3. Publish on LinkedIn
Did you know you can publish posts on LinkedIn?
This is great because all posts go into the LinkedIn Pulse catalogue and can be viewed by anyone who’s searching for the topic you’ve written about.
Writing posts on LinkedIn not only shows off your awesome skills, but it introduces you to new potential clients and gets your work on the radar of people it may not have been otherwise.
Quick tip: if there’s a specific company you want to work with, try writing a post that includes them as an example. You can then tag them in the post and they’ll see it (and hopefully love it and want to work with you).
4. Connect with CMOs
LinkedIn was made for the connections. Meeting new professionals and networking with other people in your industry online is precisely what it was made for, so using it to connect with clients should be at the top of your list.
But with so many people using it, how can you even start this search?
- Begin by searching for companies in the niche you write in, or going straight for the kill and searching for people who are Chief Marketing Officers (a.k.a. people who are in charge of content and budgets) in brands in your niche. The great thing about LinkedIn’s in-built search function is that you can limit your searches to people with specific roles.
Here are the first 3 CMOs who showed up when I searched for Fashion CMOs.
- You then want to send out an invitation to connect, but you want to make it authentic. Don’t go straight for the sell. Instead, introduce yourself and open a dialogue by commenting on something the business has done that you like.
- You’ll soon start to build up a network of promising connections and, when they happen to need a copywriting for their content needs, you’ll be at the forefront of their mind.
- Remember to keep interacting with them after you’ve connected. You can do this by commenting on their posts, sharing their content and tagging them, and keeping the conversation open.
LinkedIn really is a goldmine for copywriters who are on the hunt for clients.
The best part is that people on there are actively thinking about their job, and they expect people to be networking for career benefits.
But remember to keep it classy and authentic. The key is creating connections that matter, not blasting out copied and pasted pitches to hundreds of companies.
When you can master the different features and benefits of LinkedIn, you can start building a roster of high-quality clients on a consistent basis – the holy grail for any copywriter.