Whenever you start writing content, be it for any client or for your own website, you want it to be creative in a way that it increases the visibility of your brand. Your strict focus is usually your target market. And then once your brand becomes an established name, it is very beneficial for you to create some useful content that is outside your niche. This is like treading a path never walked before but it brings its own perks along with it. Expand your target market every now and then by writing about and posting on topics that are not targeted to your unique audience. This has many advantages for your business:
1. Spread The Word
Writing on topics that are rare in your usual timeline and feed of blogs and articles expands your reach and attracts readers who normally wouldn’t visit your website or even be searching for your service at all. This is a great opportunity to interact with people who are not in any way linked to your industry or even interested in or aware of your brand.
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2. Improve Your Market Image
There are usually two kinds of audiences to every brand or business. The first is the one that regularly follows you or your content. They are already aware of your brand and understand how important you are to them and they are to you. They heed to your words for guidance and seek your help in the hour of need. They might be working in the same industry as you are and also using your content often as they find it useful. You already have a strong market presence in this circle and probably don’t need to do much to retain them in the long run. The other group however, is the one that you probably have never thought about. These are the people whose undivided attention could put you on top. If you as a marketer are able to make them realize how important their niche is to you, then you come out a winner for sure. By focusing on something that is outside your niche you can establish fruitful connections and eventually get them interested in your home niche. This ability to turn the unlikeliest of viewers into your loyal audience reflects positively on your overall goodwill and business image.
3. Change Is Always For the Better
Writing outside your niche is not only good for your business but also an effective way to freshen up your mind and get knowledge of diverse kind. Writing about the same mundane thing over and over again makes you dull and you tend to sound robotic in your pieces. A winning copywriting work is the one that invokes interest without showing lack of skill or talent in a newer discipline. This is a great learning process that puts you in the middle of newer and more adventurous things. As a writer or digital marketer you get excited and that excitement clearly shows in all your write-ups for the reader to discover and get hooked on to the blog for long.
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4. Create New Members
Given that creating content that does not necessarily match the industry you function in can be a unique way to reach out to people who are not your loyal consumer base. They may not be actively searching for your site or brand but by establishing a relationship with them through a shared interest, you can make them take interest in you and your work. They will not hesitate in becoming your followers or subscribing to a monthly newsletter at the least.